The partnership follows significant growth in the seltzer and RTD cocktail category over the past year, with IWSR mentioning that the US market is evolving and maturing as companies focus on value rather than growth, giving way to strategic branding and partnership opportunities. As a passionate entrepreneur and supporter of emerging brands, Mike is thrilled to partner with Texas Ranch Water Co. to bring the popular drink on the road with him for his fans.
“I love the product, the team and the brand they’ve built, but my favorite thing about this partnership is the glaring synergies we’ve shared,” said Mike. “Not only is Texas Ranch Water Co. the perfect fit for my tour and my fans, but it’s also a brand that I think has the potential to be massive. At this point in my career, I’m looking for organic opportunities to leverage my audience and network in the brands, products and businesses I believe in. This felt right to me, I’m excited to dig into the creativity and start building awareness right away . »
Mike, formerly known as Mike Stud, is one of the country’s biggest independent artists, playing over 500 shows worldwide. Beyond music, he is also the CEO of Chug Bud, the drinking device that topped seven figures in its first year, Stevenson Ranch Apparel, and several other brands and companies. Mike leverages his highly engaged following in other parallels to monetize his audience, making his entrepreneurial approach as an artist the most exciting part of joining the Ranch Water family. While also hosting the popular ‘YNK Podcast’ with guests ranging from Larry King at Baker Mayfield, Travis Kelceand many others, Mike has cultivated an impactful network of athletes and tastemakers.
“Given Mike’s entrepreneurial background and his ability to connect with his fans on a personal level, he was a natural fit for us as a partner,” said Joey Paris, Director of Marketing for MPL brands. “We are delighted to strengthen our relationship with Mike as we support his tour and look forward to the brand’s future growth as we continue to expand into new markets.”
Texas Ranch Water Co. is available nationwide at Target, Publix, Circle K, Kroger, Ralphs, Harris Teeter and more for a suggested retail price of $17.99. For more information on Mike’s tour, visit The step my first rodeo ride and follow Mike on social media @justmike. For more information about Texas Ranch Water Co. and to find a store near you, visit Texas Ranch Water Co. and follow the brand on social media at @TexasRanchWaterCo.
About Texas Ranch Water Co.
Texas Ranch Water Co. is a brand of fast growing agave hard seltzer currently available in 23 markets. Released in 2020, Texas Ranch Water Co. is the latest creation from PATCO Brands, an alcohol innovation company that produces premium alcoholic beverages made from high-quality 100% Blue Weber Agave and organic ingredients.
Texas Ranch Water Co. was created as a ready-to-drink homage to the Texas-style highball of the same name, which traditionally blends tequila, lime, and sparkling mineral water. While the cocktail has been a cultural icon of the lone star state for years, only recently has the recipe dominated the cocktail category across the country, with Texas Ranch Water Co. leading the way.
Texas Ranch Water Co. is a gluten-free beverage made with 100% Weber Blue Agave and natural citrus flavors, and contains 100 calories and only 2g of sugar per serving. This hard seltzer is available in Lime, Grapefruit, Mandarin and Watermelon the flavours. Texas Ranch Water Co. can be found at local retailers and major chains such as Target, Publix, Circle K, Kroger, Ralphs, Harris Teeter and more in Texas, California, Florida, Arizona, Illinois, Wisconsin, Georgia, Minnesota, Caroline from the south, North Carolina, Virginia, Louisiana, Oklahomaand Colorado and more. For more information, please visit www.txranchwater.com and follow @TexasRanchWaterCo on Instagram.
About MPL Brands NV, Inc.
MPL Brands NV, Inc. is a company with an extensive portfolio of premium alcoholic beverages and innovative brands. Dedicated to making award-winning ready-to-drink wine products, tequilas, hard seltzer and other ready-to-drink offerings, MPL’s mission is innovation, quality and consistency. For more information, please visit www.mplbrands.com.
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