Sony Music Middle East signs bestselling Egyptian artist Hamaki and top producer Hamdy Badr



Further strengthening the company’s commitment to Arab music and the growth of the region, Sony Music also announced a multi-year, multi-artist production agreement with one of the world’s leading producers of Arab music, Hamdy badr, and his Cairobased production company, Craft Media. The partnership with Badr, who is also Hamaki’s music producer, will help develop and evolve Egyptian pop music through multiple projects with successful artists and developing talents over the coming years.

“We are delighted to welcome Hamaki and Craft Media to the Sony Music family,” said Shridhar Subramaniam, President, Strategy and Market Development Asia and Middle East, Sony Music. “Hamaki and Hamdy are superstars and pioneers whose music resonates across the world. Middle East is one of the fastest growing music markets in the world and this new partnership is a testament to our continued commitment to Arab music and artists in the region. ”

“Hamaki and I are delighted to be working with Sony Music and their fantastic collaborators in Dubai and across the world, ”added Hamdy badr, founder of Craft Media and director of Hamaki. “Sony Music has a solid reputation in the Middle East for his creativity, his dynamism and always putting the artist first in everything he does. So we are extremely proud to announce this partnership and look forward to making great music and bringing success to the many fantastic artists of Egypt and the Arab world. ”

Hamaki has forged an impressive career in the Arab world, amassing over a billion audio and video streams worldwide through a career of hits including “Rasmak fi khayali”, “Kol youm men da”, “Ya Sattar “,” Oddam El Nas “,”Mel Bedaya“and” Wahda Wahda. “Hamaki is also a successful producer and television celebrity on stage and on screen. In 2010, he won the Best Arab Act award at the MTV Europe Music Awards. 2016, he received the award for Best Arab Singer for Golden Murex and Best Middle Eastern Artist at the Big Apple Music Awards. Hamaki also received many accolades in 2019 as the coach of the fifth season of The voice Arabia and Children’s voices.

Founded by Hamdy badr, egypt prominent producer and artistic director, Craft Media has propelled many egypt the biggest superstars like Hamaki, Maya diab, Pousi and Mahmoud Al Lethy and helped broadcast many TV programs in the Middle East, including The voice, the carpool and the masked singer shows.

About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We have played a pioneering role in the history of music, from the very first music label to the invention of the flat disc. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in over 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment and technology, we bring imagination and expertise to the latest products and platforms, embrace new business models, use revolutionary tools, and deliver powerful information that helps our artists. to push the limits of creation and reach new audiences. . In everything we do, we are committed to artistic integrity, transparency and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. Find out more about our artists, designers and labels here.

About Craft Media
Craft Media is a pioneering production company in Egypt and the wider MEA region. Founded in 2003 by media entrepreneur, producer Hamdy Badr. Craft Media produces and cooperates in the production of diverse media productions from the production of songs, television commercials and participates in television programs such as The Voice, Carpool and The Masked Singer. This is in addition to the production of high-quality theatrical performances, TV series songs and media services from pre-production to post-production, social media campaigns, local and international concerts and events. in line. Craft Media is one of the leading management companies representing some of the best artists, not only in the musical field, but also actors and a number of celebrities. Provides representation to a diverse roster of celebrities, capable of turning ideas into a successful production.

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