Self-funded artist Shaima revealed to The Sun how she was able to maintain her creative autonomy by investing her own money in her musical endeavors.
Shaima said that at university I studied accounting and finance in business school.
She studied and applied what she learned to create her own label.
âI created my own label, M Dynasty Records. The goal of M Dynasty was to give me this independent creative freedom and this visual freedom in my art.
While having her own record label has helped her get her own message across, she admits it’s an expensive business.
Shaima estimates that she spent around $ 50,000 on her first music video alone.
âI shot my first music video in Morocco so there was a lot of different expense as we had to like to fly the film crew and extras.
“I also brought in some friends to try and save a little money, and then obviously all the travel, set-up, makeup artists, outfits and stylists.”
âThen you also have to deal with post-editingâ¦ web designers, producers, and studios. ”
Shaima noted that “some people spend money on material things like watches or like Jeff Bezos traveling in space.”
The recording artists estimate that she spent over a million dollars on her music career.
âI want to spend this money on music and send a message of peace and unity through my music, it’s so important to me. It is priceless.
The artist believes that music is a powerful tool that can help bring people together.
âI want to talk about the things that are going on right now and what it is like to be an ethnic minority, and try to turn that positive turn into unity.
âI think being half English, half Pakistani Indian, I feel like I have one foot in both worlds. I feel like it’s my destiny: to try to bring people together through my music.
Shaima’s new single, Gas Me Up, has just been released and can be streamed HERE.
Along with her music, Shaima is also working on developing Boom Zone.
Shaima explained that Boom Zone is an increasingly popular coworking space in London.
Shaima, who is the daughter of a Pakistani real estate mogul and a British mother, once said she “grew up privileged enough to think about what she would do if she could do anything” .