Peace Center plans new music rooms and recording studio


GREENVILLE SC (WSPA) — The Peace Center on Tuesday announced plans for new music rooms, a recording studio and an artists’ dormitory on its campus in downtown Greenville.

Peace Center President and CEO Megan Riegel unveiled her long-standing strategic vision: AMP: A Music Project.

The project will achieve what the Peace Center has stated is its goal of having a fully implemented 10-site entertainment campus by 2030.

“By repurposing existing real estate assets on our campus into mission-focused music venues, we will expand the reach of Peace Center’s live entertainment offerings and allow more people than ever to experience the arts,” Riegel said in a statement.

The project includes The Mockingbird, a 250-seat listening lounge inside the historic Gullick and Markley Buildings on Main Street behind the Gunter Theatre.

The venue features a bar and a glass wall behind the stage allowing those walking down Main Street to see inside.

Entrance to the Coach Music Factory (Source: Peace Center)

Also included is the Coach Music Factory, a 1,300-person flat-floor music club that the Peace Center has compared to The Orange Peel in Asheville and The Fillmore in Charlotte.

The three-level club will have bars on each level and an outdoor balcony on the second floor.

The glazed entrance to the Coach Music Factory will be accessed through the plaza behind the Gunter Theatre.

Plans for the Peace Center also include a professional podcast and recording studio as well as an artist dorm for use by artists performing at any Peace Center venue.

The fully furnished three-bedroom, three-and-a-half-bathroom suite will be located above The Mockingbird.

The Peace Center called the project its biggest announcement in decades.

The AMP project is estimated at around $36 million.

Also included are upgrades to the Wyche outdoor event space along the Reedy River.

Construction is expected to begin in February 2023 and could be completed by the end of 2024.

The Peace Center currently consists of the 2,115-seat Peace Concert Hall, the 400-seat Gunter Theater, an outdoor amphitheater, and several event spaces.

The campus opened in 1990.


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