NAUD Spirits & MS Walker Brands Partner with Recording Artist and Entrepreneur


Boston, Mass. – NAUD Spirits and its US importer MS Walker Brands have announced a new partnership with Grammy-nominated artist, entrepreneur, philanthropist and multi-hyphenate media Jay “Jeezy” Jenkins. NAUD’s premium craft spirits portfolio is based on a range of premium cognacs currently available in the United States, including VS, VSOP, XO and Extra. Alongside this new partnership, MS Walker Brands is also importing NAUD gin and vodka offerings.

“NAUD’s rich history as one of France’s most forward-thinking distilleries, combined with my knowledge and experience in growing brands, particularly in the hospitality and spirits industry, has a Huge potential to see explosive growth here in the United States,” says Jeezy. “As I continue to grow my business portfolio, I look to brands, like NAUD, that have legacy experience but with a desire to go beyond convention for a better business.”

As the cognac market continues to grow in the United States, Jeezy will be deeply involved in marketing and brand promotion efforts to reach new consumers. This new partnership is designed to increase brand awareness through engaging activations including concert sponsorships, meet and greets, retail bottle signings, tasting dinners, box appearances and promotions. at night and online activations.

“We are very pleased to be working hand-in-hand with an accomplished artist and businessman of Jeezy’s caliber who can add the exact kind of innovative thinking and strategy that we believe will help take our brand to the next level. superior. American market”, explains Pierre Naud, Commercial Director of NAUD Spirits.

Jeezy fans and lovers of premium spirits will now be able to experience and interact with the NAUD brand in an exciting new way through this partnership. For distribution and other sales-related inquiries, please contact Mitchell Green at

About NAUD

Founded in 1923, the know-how and passion for distillation have been passed down for five generations. Today the Naud Cognac house is in the more than competent hands of Jean-Michel Naud and his son Pierre. The philosophy of the house is, and always has been, unconventional. From the time of the founding ancestor until today, each of their products is produced specifically to appeal to alcohol and cognac connoisseurs.

About Jeezy

Over the course of his storied career, Jay “Jeezy” Jenkins has three Billboard No. 1 albums, sold over 20 million albums and singles worldwide, and had several chart-topping hits. Through the release of his 12 solo albums, Jeezy garnered additional platinum and gold certifications, multiple Grammy Award nominations, an unbroken streak of Top Ten albums, and nine Top Ten singles as a featured and lead artist. Most recently, Jeezy released The Recession 2, under Def Jam, where he also serves in an executive role as the President’s senior advisor on matters related to A&R and artist development.

While music is his talent, business is his passion. As an entrepreneur, Jeezy’s new business ventures include multiple real estate properties, Defiance Fuel fitness water, and a partnership with American Cut Steakhouse. In February 2020, Jeezy announced the launch of a full-service sports management agency called Sports99. Additionally, Jeezy founded a 501c3 foundation, Street Dreamz, more than 10 years ago to be constantly involved in improving the lives of those less fortunate in his hometown of Atlanta. For his lifelong community service efforts, he received two Phoenix Awards from the City of Atlanta – the highest honor an individual or group can receive from the mayor of Atlanta.

About MS Walker Brands

Founded in 1933, MS Walker, Inc. is a fifth-generation New England-based importer and distributor of fine wines and spirits, serving national and international brands. Based in Massachusetts, MS Walker Brands acts as an agency importer of select national brands of spirits and wines from around the world, in addition to manufacturing its own spirits in Boston, MA.

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