GRAY GOOSE Essences teams up with recording artist Kehlani for second annual ‘In Bloom’ concert


GRAY GOOSE Essences, the line of low-calorie* vodkas infused with real fruit and botanical essences, is thrilled to announce GRAMMY-nominated singer-songwriter Kehlani as the headliner of its second annual “In Bloom” experience. . On July 10 in New York, Kehlani will immerse fans in the brand’s flowery natural world with a rooftop concert. Singing beloved classics and new music from his latest album “Blue Water Road” live for the first time ever, the global event will be made available to New York-based fans aged 21 and over according to the principle of first come, first served and experienced by even more virtually, via a specialized YouTube live stream.

“It’s been so much fun working with GRAY GOOSE Essences in this creative and collaborative environment because it perfectly encapsulates where I’m at in life and what I’m looking for right now,” Kehlani said. “GREY GOOSE Essences is about seeking out moments of vibrancy and radiance, and connecting with nature, which are some of the main themes of Blue Water Road. I love the fresh flavors of GRAY GOOSE Essences and I worked with the team to create my new signature cocktail, the “Kehmami”, which is made with GRAY GOOSE watermelon and basil essences, fresh lime juice, ST-GERMAIN elderflower liqueur and garnished with chilli slices for an extra kick. Can’t wait for fans to see what we’ve been working on and finally perform Blue Water Road live at In Bloom!

Following last year’s virtual In Bloom concert with SZA, GRAY GOOSE Essences is thrilled to bring the next iteration of its award-winning music experience to thousands of in-person consumers. Stepping into an open-air venue, flanked by iconic views of the Brooklyn Bridge and Manhattan skyline, attendees will be transported to a botanical oasis for a full evening of entertainment. Along with Kehlani’s musical performance, which will transcend audiences through a mix of live fruit and plant installations and state-of-the-art digital projections, the lineup will include an opening DJ set, experiential elements including moments botanical photography, signature GRAY GOOSE Essences cocktails, bite-sized lights, limited-edition products, and more.

“It’s always wonderful to work with someone who has a creative, singular vision that can help bring your brand story to life, and even more so when you’re a huge fan of their artistry,” said GRAY GOOSE’s Vice President for North America, Aleco. Azqueta. “Kehlani’s unique sound and style perfectly parallels the natural intrinsic elements of GRAY GOOSE essences. So we knew she would be a great partner to get us into the second year of our annual In Bloom experience. Last year’s virtual concert reached over 16 million viewers, so this time around we’re grateful for the chance to go a step further and safely bring this total sensory immersion into the world. real in New York.

For the full concert, venue, ticket reservation and live stream details, please visit the homepage.

The Kehmami recipe
1 ½ oz GRAY GOOSE Watermelon and Basil Essences
1 oz fresh lime juice
¾ oz ST-GERMAIN elderflower liqueur
2 slices of chilli
Method: Pour all ingredients into a shaker, shake and strain twice into a coupe glass with a salted chili rim. Garnish with chili slices.

About GRAY GOOSE essences

The greatest innovations since GRAY GOOSE Vodka, GRAY GOOSE Essences is a line of vodkas infused with real fruit and botanical essences. Fragrant and full of bright, herbal flavors, each expression transforms simple soft drinks into delicious cocktails with just a handful of natural ingredients. Designed for those who consciously sip, Essences offers a 30% ABV and contains no artificial ingredients or carbohydrates*. Like all GRAY GOOSE products, they are gluten-free and made without compromise; each bottle fuses a light, sweet taste with a palate of delectable fruity and botanical flavors. The trio of expressions includes bright, lemony strawberry and lemongrass, floral and savory white peach and rosemary, and rosy, peppery watermelon and basil.

About GRAY GOOSE Vodka

GRAY GOOSE is made with the highest quality ingredients and has a 100% traceable production process from harvest to cork. Every aspect of GRAY GOOSE®’s creation is focused on making vodka of unsurpassed quality. Each bottle of GRAY GOOSE is distilled and bottled in France, with a recipe and process unchanged since its inception, using only two ingredients – single-origin wheat from Picardy and spring water from our natural limestone well in Gensac-la-Pallue. A unique distillation process brings out the true essence of these ingredients.

The know-how of the GRAY GOOSE Cellar Master, François Thibault, ensures unparalleled smoothness and exceptional taste. The GRAY GOOSE portfolio includes GRAY GOOSE, GRAY GOOSE La Poire, GRAY GOOSE L’Orange and GRAY GOOSE Le Citron vodkas.

The GRAY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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