Grammy Award Winner Escobar Cigars and Nas Announce Strategic Partnership
LOS ANGELES, 25 August 2021 / PRNewswire / – Premium Nicaraguan cigar maker Escobar Cigars by Puros Privados, Inc. today announced a strategic global partnership with multi-platinum artist Nasir “Nas” Jones (aka “Escobar”). The legendary artist and entrepreneur is once again leading the way by joining forces with the exceptional upstart cigar company Escobar Cigars® as co-owner and financial partner.
It’s no secret that many performers have their own beverage businesses, but Nasir’s public enjoyment of premium cigars makes it a match started in Queensbridge but finalized in Nicaragua. A true fan of premium cigars, Nas will use his market reach and followers to help develop the Escobar brand among premium cigar makers around the world.
“When the Escobar Cigars team first approached me, I was immediately drawn to the brand by the exceptional quality of their product,” said Nas. “This partnership with Escobar was almost two years in the making and I am honored to be an equity partner with them. I look forward to growing this brand and giving back to local communities of Nicaragua where our tobacco is grown, aged and hand-rolled as a bonus cigar.”
About Nasir (Nas) Jones
Nas (Nasir Jones) first reached an international audience when his track “Halftime” was selected by producer MC Serch as the first track of 1992 Zebra head movie soundtrack. Signed at Columbia Records, poet and rhyme master Nas’ debut full album arrived in 1994, Illmatic. The RIAA’s platinum hip-hop landmark featured “It Ain’t Hard To Tell,” “The World Is Yours” and “One.” 1996 brought the double-platinum breakthrough It was written (# 1 R&B for 7 weeks, # 1 pop for 4 weeks), with his first major singles “Street Dreams” and “If I Ruled the World (Imagine That).” The success continues with the double-platinum I am in 1999 (again # 1 pop and # 1 R&B), with the singles “Nas Is Like”, “Hate Me Now” (with Puff Daddy) and “You Won’t See Me Tonight” (with Aaliyah).
The following Nas albums included: Platinum RIAA Nastradamus (1999, # 2 R&B, # 7 pop, with “Nastradamus” and “You Owe Me”, with Ginuwine); platinum Stillmatic (2001, # 1 R&B, # 5 pop, with “Got Ur Self A…,” “”A mic, “and” Rule “); the platinum the son of god (2002, # 1 R&B, with huge R & B / pop crossover hits “Made You Look” and “I Can”); and the double platinum CD Street follower (2004, # 2 R&B, # 5 pop, with “Bridging the Gap” and “Just a Moment”). And his 2012 album, Life is Beautiful earned him 4 Grammy nominations, including Rap Album of the Year and is RIAA Gold Certified.
Over the years, Nas has also been the featured guest on a number of crossover hits from other artists, including: Allure (“Head Over Heels”, 1997); Missy Elliott (the # 1 “Hot Boyz,” 1999); his fellow Queensbridge rapper Mobb Deep (“It’s Mine,” 1999); Ragged Edge (“I Got It 2”, 2002); J-Lo (“I’m Gonna Be Alright”, 2002); Kanye west (“Classic (better than I have ever been)”, 2006); DJ Khaled (“Album Nas Finished”, 2016); Swizz Beats (“Echo”, 2018); Jhene Aiko (“10K Hours “, 2020) and others.
In August 2020, Nas released King’s disease. King’s disease marked Nas’ first new album in 2 years. The album was produced entirely by Hit-Boy, and Gabriel “G Code” Zardes is the album’s co-executive producer. The album won “Best Rap Album” at the GRAMMYs 2021, marking Nas’ first-ever GRAMMY victory.
In addition to his successful career in music, Nas pursued a career in film that began with his role as a co-star (alongside DMX) in the 1998 cult classic crime drama. Stomach, a film by director Hype Williams (with whom Nas has directed several music videos). Most recently, he was the executive producer of the 2016 Netflix series Lowering.
Nas is also the co-founder of Mass Appeal Records.
About Escobar cigars:
Escobar Cigars are a premium cigar offering from Puros Privados, Inc. Escobar Cigars include two different types: Maduro and Natural, each with five (5) cigar rolls: Robusto, Churchill, Double Corona, Double Toro Gordo and the distinguidos romeo. This Escobar cigar variety has been engineered to meet the preferred taste, preferred draw, and varied individual characteristics of cigars that provide a true range of options for cigar aficionados.
Escobar Premium Cigars are a handcrafted cigar that is a blend of three vintage Habano tobaccos grown in the sun and aged specifically in the rich volcanic soil of Nicaragua. These flavors are blended to provide the complexity of the Escobar cigar, thanks to the fermentation and aging process that only Puros Privados offers by generations of skilled Cuban cigar makers.
Escobar cigars has supported and attended several global events including rolling Escobar cigars for global emergencies at the Hero World Challenge PGA golf event in the Bahamas at the request of the Tiger Woods Foundation. Support for these events created a wave of popularity that led us to engage and eventually partner with Nasir Jones as a celebrity brand ambassador.
For more information on Escobar Cigars®, please visit www.escobarcigars.com
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