BTS has been crowned the winner of the 2021 IFPI Global Recording Artist of the Year Award.
The news marks a “historic moment” for the recording industry, according to IFPI, as the South Korean group is the first act to win the award for two consecutive years.
The award is calculated based on an artist or band’s global performance across digital and physical music formats over the year, from streams to vinyl, and covers all of their work.
BTS first entered the IFPI World Artist Rankings in 2018, entering at No. 2.
The 2020 ranking saw the global superstars become the first Korean act to win the accolade, as well as the first winner to perform primarily in a language other than English.
In the latest ranking, BTS was joined by other K-pop stars SEVENTEEN, who made their first chart appearance at No. 9.
According to IFPI, this demonstrates the growing popularity of K-Pop among music fans around the world.
According to IFPI’s 2021 State of the Industry Report, a banner year for K-Pop in 2020 led South Korea to 44.8% growth, making it the biggest market to watch. fastest growing in 2020.
With that in mind, BTS’ latest award should come as no surprise to those who have followed the group’s industry moves in 2021.
Butterwhich was released in May 2021, ranked No. 1 on the US Billboard Hot 100 for seven consecutive weeks, while in July the single permission to dance also debuted at No. 1 on the Hot 100, replacing at No. 1.
In September, Coldplay and BTS released My worldwhich also ranked #1 in the United States.
In Asia, BTS released their greatest hits album in Japanese BTS, THE BESTwhich topped Oricon’s year-end album chart – the first time a non-domestic group has done so in 37 years, according to IFPI.
HYBE, the company behind BTS, also had a hugely successful 2021.
In February 2022, the South Korea-based company, which began life as Big Hit Entertainment – and remains the headquarters of BTS – posted record annual revenue for 2021.
Those revenues reached 1.257 billion South Korean won (KRW), according to investor reports, up 58% year-on-year. This figure converts to US$1.098 billion at average annual exchange rates.
BTS was joined in the top three of the IFPI World Artist Rankings by two-time winner Taylor Swift, who finished at No. 2 for the second year in a row. She previously topped the 2019 rankings.
Swift was the highest-ranked solo artist, followed by Adele, who secured third place, re-entering the rankings for the first time since winning in 2015.
Drake (2016 and 2018 winner) and Ed Sheeran (2017 winner) followed at No. 4 and No. 5 respectively, while Olivia Rodrigo made her first impression on the chart after entering No. 10.
“BTS’s phenomenal success over the past year is a testament to their creativity, hard work, and continued commitment.”
Frances Moore, IFPI
Frances Moore, Managing Director of IFPI, said, “BTS’ phenomenal success over the past year is a testament to their creativity, hard work, and continued commitment to continue finding ways to spread their music. in the world.
“By performing in three different languages, they demonstrate their extraordinarily unique global appeal, and their vibrant and passionate fan base has helped make them the first artists in history to top the Global Artist Chart for two consecutive years. .
“We wish RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook and everyone working in their team a huge congratulations on winning Global Recording Artist of the Year. and for another year of brilliant success.”The music industry around the world