🤖 What is and what does a Musical or Artistic Promoter do? things you should know about music promoters

✅ ¿Qué es un Promotor Musical o Artístico?,  ¿Cuál es la labor de un promotor?, Diferencias entre promotor de conciertos, espectáculos y eventos musicales.

What is a music promoter ?:

The main job of a music promoter, usually simply called a promoter, is to publicize a concert.

Promoters are responsible for "promoting" the show. They work with the agents, or in some cases, directly with the gangs; also with the clubs and concert halls in the arrangements of the show that will take place.

Then they make sure that everything agreed for the show is fulfilled . They also take care of unforeseen events, such as hotels and backline for the band . In short, it is the promoter's job to ensure that things go smoothly. Keep in mind that this type of promoter is different from a radio operator.

What are the jobs that a promoter does ?:

If the promoter is not linked to a specific place or company, he can:

▷ Connect with bands and agents to arrange future presentations.

▷ Reach an agreement with a band or their agent about the profit percentages in a certain show. Will the promoter provide the accommodation?

▷ Reserve the place for the agreed date.

▷ Promote the next concert in the local press and radio, put up posters and send emails to their mailing lists, among others.

▷ Make sure to provide everything the band needs on site - backline, accommodation, technical rider, transportation, etc.

▷ Ensure correct sound checks and that everything is in order for the show.

▷ Arrange for backing bands.

What are the differences between a promoter of concerts, shows and musical events ?:

The differences are very small, what is true is that each promoter assumes crucial responsibilities for the proper management of the activity to which they dedicate themselves regardless of how large it is:
The concert promoter is directly responsible for organizing everything that involves doing the concert

The show promoter has the job of keeping up with the entire show including whether it includes live music in its planning. These shows are generally large and need a team of promoters to organize each activity.

The promoter of musical events , which are not necessarily concerts, organizes and is aware of everything that happens with the event, from organizing everything between the musicians and the owners of the place to having control of the organization of everything that happens around of music, such as the food court, alternate settings and activities that involve attendees.

How much does a music promoter charge ?:

The payment for promoters is variable and depends on several factors, including:

The agreement made with the band or its agent

The popularity of the band or artists the promoter is working with

Independent music promoters can find it very difficult to make money, and many of them act as promoters in parallel to their day-to-day work.

Promoters make their money from the income generated by a show. They can have two types according to the bands:

Pay the band a fixed fee, regardless of the number of people who buy the ticket

A "split door" agreement

With both options a promoter can easily lose money on a show. Earning money as a promoter requires careful planning.

What type of contract is signed with music promoters ?:

When it comes to large sums of money, a contract is always a must, however many independent music promoters know that they won't make a lot of money, which is why they often skip the contract for a concert, and it is the word that establishes. the rules.

However, it is still a good idea for a band and promoter to have a contract that clearly sets out the agreements : will the promoter provide accommodation? Who will take care of the backline? When will the sound check be done? How long is the band going to play? And of course, how will the benefits be distributed? This helps avoid further confusion.

How to be a promoter of artists of concerts, events or musical shows?

There are two ways you can become a promoter: The first, contact promoters and venues in your area, offer your services, and learn the ins and outs that way .

Or second, start your promotion career on your own and start small . Pick a favorite local band and offer to promote one of your shows.

Reserve the venue, contact the local media, put up posters advertising the show, and the rest mentioned in this article.

If you do a good job, other bands will find you and you can become a recognized promoter in your area , even outside bands will contact you too.

Can you earn money as an artistic and musical promoter ?:

Promoters who work with the mega stars who fill big stages can make a lot of money.

But independent music promoters can easily find themselves working all day, every day, and their debt will only deepen. Many promoters have an alternate work day that supports their advocacy work.

If you want to become a promoter, you must have a clear understanding of the money involved, and what it takes to make deals with bands and venues carefully . To keep you in mind, the expenses of a promoter include:

▷ Rental of premises

▷ Advertising (posters, newspapers / magazines, television, etc.)

▷ Backline rental

▷ Accommodation for the band

▷ Technical rider

▷ The payment of the band

You cannot reduce some of these fees, such as the venue fee, but there are ways to mitigate some of the expenses involved in promoting, and if you want to stay at this for a long term, you need to cut costs as much as you can.

For example, ask the band / label / agent to print the posters and send them to you, rather than having you bear the cost. Do not provide accommodation if the band's show is not going to generate enough money to cover it , or if necessary, host the band in your own home.

Don't over-feed at concerts - a couple of waters and beers is fine. Divided the cost of renting special equipment with the band.

You can also cut some of your expenses by working “split door” instead of paying the band a flat fee.

This way you cover all the expenses first, and then you pay the band and you pay yourself. Bigger artists resist these kinds of deals and want a flat fee.

Paying a flat fee is fine, and even ideal when working with a band that you know is going to sell enough tickets to cover expenses .

But if the band is just making a name for itself, a split-door deal is fair to everyone. Make sure the band sells their promotional products and thus generates extra money.

If you have a split-door deal, and the show didn't make any money, a good promoter could give the band at least for gas, and thus earn a reputation for being a good promoter!

The truth is that many independent shows lose money, especially on new band shows.

As long as you are not holding onto the band's earnings, it is perfectly fine to set your schedules so that you lose as little as possible.

More enterprising bands will notice and want to work with you. After all, if you are successful, they are successful. Being fair to both parties, including yourself, that's the game.

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