🤖 What does a music manager do and what are their functions? these are the types of managers in music

 ✅ ¿Qué es un MANAGER MUSICAL?,  ¿Cuáles son las funciones de un manager?, ¿qué hace un manager? y ¿Cuáles son los tipos de manager musical?

It is very common in the industry to meet many people who claim to be a band manager , however, lacking in knowledge they have given the profession a bad name, which is highly respectable but is viewed with contempt in our country and many Latin American countries, since there have been many frauds committed under the power offered by this position.

Nowadays, many bands prefer to do without the manager for fear of being part of a fraud, however the artists who have found a good one have realized that it is an essential part of the music business chain.

In this article you will find answers to some of the most frequently asked questions: What is a manager in music? What are the functions of a Manager? What does this person really need to do? What real benefits does it represent for a musical project? , and at what point should I look for a manager?

So, pour yourself a good coffee and enjoy it: ☕

What is a manager in music?

A manager is someone who has the role and the determining role of gathering and coordinating the people, the necessary projects and whatever it is to fulfill the objectives of an artist or a band .

He must have an excellent understanding of the music industry , the musical scenes of the territories and the genres in which he operates, he must be empathetic, clear and a good businessman to carry out contracts with interested persons.

Be very organized since it is up to the manager to ensure that deadlines are met and that projects are executed without any problem. You must maintain fluid and accurate communication with advertising agents, event promoters and booking agencies.

✅ ¿Qué es un MANAGER MUSICAL?,  ¿Cuáles son las funciones de un manager?, ¿qué hace un manager? y ¿Cuáles son los tipos de manager musical?

What are the functions of a music manager ?:

Contrary to what many people believe, a manager is as such the administrator of the band, it means that he is the boss and is largely responsible for the success of the artist .

His authority must be unquestionable , because his knowledge, experience and contacts allow him to do business with ease, many people believe that the manager is dedicated solely to blogging the band, however there are many more things to do.

Some of its functions are the following:

▷ Establish a business strategy:

Every band is different and represents a different potential for totally different markets, so the manager must establish a strategy that allows the band to achieve the objectives that are set together.

Promote the artist:

The manager himself must be a promotional channel that constantly brings flyers, postcards and photos of the artist to forums, the media and the audience per-se.

Achieve promotion for the artist:

If the manager did his job well, he will need to build enough momentum to get some media interested in the band, as well as some word of mouth promotion mechanisms.

Block the band:

Of course, so much promotion is useless if there is no place to present the artist. One of the important functions is finding the right audience and forums for the band.

Coordinate and promote the events:

Once a date has been signed, the promotion is very important and the manager plays a very important role to achieve it, in addition to controlling the rehearsals required for the presentation and the media that has been invited, and of course, charging and paying the staff .

Manage income:

From the moment you start a band you start investing, and it is worth keeping track of the expenses that have been made compared to the income; the manager must be or have an accountant.

Get producers:

Producers play too important a role in the development of a professional artist, as they give professionalism to the final product (presentations and recordings). The manager must find the band's areas of opportunity to get suitable producers.

Get deals:

The recording of an album, the presentation at a festival, the promotion in a restaurant ... Any kind of treatment that gives exposure to the band and its music is welcome and must be actively sought by the manager.

Get sponsorships:

You can dress a band, get instruments, represent drinks and so on, if the band is really very good and the manager knows how to present business in a serious and professional way.

Manage public relations:

Given all this, there is always a need for a recurring face which presents the band to the media, and even at each event… (and with you… the whore band!)

Bring the legal and fiscal aspects:

Contracts, song registration, band name, fee receipts or invoices, etc.

It is worth mentioning that when the band is successful, the manager must delegate many of the actions - stop doing them himself - to be carried out by a professional and specialist in the area, thus generating job opportunities for other types of managers: manager of business, personal manager, stage manager, tour manager, etc.

It is up to the manager to coordinate everyone in the team with a single purpose: to develop a great band to position them in the industry in a profitable way for all, generating job opportunities for different specialists in the industry and therefore pleasing a audience hungry for artists with great quality in their productions.

Types of manager in music

There are many types of managers in music, these are the four most recurrent types of managers and where the limits are observed according to the level of the artist's career, there are artists who require all four types of manager to execute large projects. That's why we give you a step through those types of music manager :

Personal manager

When most people think of a music manager, imagine a personal manager , this is the person who works most closely with the artist on a day-to-day basis, doing everything from making sure a music video is shot at a certain time to Think about which brand you may want to work with the star in a year for your next Campaign.

They spend a lot of time with the artist, maybe more than anyone else (apart from bandmates, if it's really a group).

Tour manager

This person handles every little detail involved in a tour , ensuring that concert venues have a certain type of microphone and timing what time the artist needs to transport his client in this case.

When it comes to the most important artists on the planet, they are in charge of coordinating the shipment of an elaborate stage and thousands of pieces of merchandise to where the presentation will be, almost all over the world. Tour Managers generally have a great team.

Business manager

A business manager is almost like an accountant in many respects, as they help manage the musician's money more than his career (although the two are very closely intertwined).

A business manager pays the artist's bills, handles his taxes, balances his ledgers and finds investment opportunities, in case the client (artist) is someone who has impressive resources and can be a star.

Stage manager or scene manager

Stage managers work behind the scenes to bring productions to life, coordinate concert logistics, and communicate with artists and conductors to ensure all your audio, lighting and visibility needs are met.

Helps coordinate transport logistics, receives instruments, audio and lighting equipment to deliver them to the corresponding technicians.

How much money does a manager make?

Most managers do not work for a set annual salary, but for a percentage of what their clients (artists) earn, this encourages them to work harder and push to ensure that the artists they work with bring in the most possible money.

Typically, managers can claim 15-20% of their artists' total income before artist taxes are paid, making it difficult to earn a living when the musician is unknown, but if a music manager can signing a good number of concerts that develop a considerable fan base, the money becomes more visible and opens great doors to the artist.

There is a great incentive for a manager to turn his client into a true star, as there is a lot of money, opportunity and glamor in this coveted position ... although it is very difficult to get there in the first place.

What is the importance of managers in music? What real benefits does it represent for a music project?

Having a manager can mean the difference between being successful or not , and regardless of the remuneration schemes (how much money the manager makes) he is putting his reputation at risk every time he represents an artist, which forces him to be very selective with who works, for the same reason it will almost always be that the manager selects who to work with and not the other way around.

Approaching a manager to present his work can be a great step for the band, and depending on the reputation he has, it will be easier or more difficult to achieve a deal with him, however that is the reason for another article. What I can say is that if the manager is serious, once a deal has been signed with him good things will happen in the band.

Finally, I can say that if someone is going to represent the band, which is a considerable effort, it is convenient to attract a prepared manager, with studies and technical knowledge as well as contacts and good charisma, because if he does not know what he is doing and is deposited So much confidence and power in him, he could easily end the band and all their effort, as well as keep the money.

And to put paranoia aside, I can add that there is, as always in each generation, a group of real managers, very talented, in different circuits who are sufficiently prepared to run a lot of business, so you don't have to be so paranoid, just suspicious.

At what point should I find a manager?

Before hiring a Manager who can help you with all those career expansion moves, you must show that you are already working and you only need someone with experience to take you to the next level.

Honestly, this is the only way the Manager / Musician relationship will work, if you are too new a respected manager will not accept you, this goes both ways - you may not know when you are being taken advantage of.

You must have spent time immersed in your own music scene, making connections , building an audience, and booking your own shows before seeking outside help, a freelance job.

Music managers are looking for bands that are already full package, these are bands that know what they're doing and need a little extra professional "oomph" to take them to the next level.

How can you tell if you are approaching the "complete package" level?

This is what managers want to see from your band:

✅ Quality music recordings (i.e. no bedroom demos)
✅ Professional photos
✅ Active presence in social networks
✅ A professional website and / or at least one Bandcamp page
✅ Live concert video of your show on stage that catches your eye
✅ A band biography , and possibly an EPK ( electronic press kit )
✅ An active audience or fan community (i.e. a large mailing list, high numbers of YouTube subscribers or video views, and / or active social media followers)

This is all you can do yourself, as intimidating as it may seem initially it is vital to have everything in place before approaching a Manager, or before a manager approaches you.

Remember that a Music Manager doesn't exist just to do business-related things that you don't want to do; is there to help you build your success taking what you already saw working to another level.

Manager Vs Fraud:

Carrying out and / or coordinating the true functions of a manager requires much more than having a good character (or being a son of the &% / $ ...), a good “verb” and meeting a friend who has a joint ... Actually, it requires formal studies, knowledge "of the street", good contacts, and yes, having a good character (or being a child of your @%. $.

It is very common at the beginning of the race to find a number of "managers" who take the opportunity to give themselves the job through some unwary, and there are many stories (even in bands of the semi-professional circuit) in which a manager is the one to blame for completely wiping out a band or its reputation and work.

In addition to these people (some of whom really deserve their opportunity) there are other pseudo managers who are in charge of seizing the money that comes in and giving excuses and excuses about why there is never money. These people are commonly known as "alligators."

There are several key points to distinguish if the manager is really one or just pretending to be one:

If you are a true manager ...

▷ You will have a university degree as an administrator, marketer or similar. (Although this is not always the case when talent is superfluous.)

▷ It will always be - at all times - reachable through a cell phone and email account, at least.

▷ You are a business man / woman… Always ready to seize any opportunity

▷ He knows well and cares about his artists and is aware of their physical and mental state.

Raises a business to the band, as such ... Commercial.

Has a decent place to work and receive people if necessary.

Manage only the number of bands appropriate to the size of your organization.

Generate business plans and documented strategies.

Develop contacts at all times and are ready for them (with discs, stickers and business cards.)

If it's not serious ...

Your phone will always be busy, off or unanswered.

It will always hang on the contacts present.

Always paint a favorable panorama and the sky and stars will lower.

Cover all the deficiencies with vices and women (or men).

It always remains to do something and does not do it.

Does not handle documentation of the band.

Let the band do all their promotion.

Sign any group without ever having heard it.

▷ He speaks badly of his rivals.

📺 Finally, I leave you with a conversation between a manager of recognized and independent artists, stories lived in their chores and many interesting facts about this role that is so necessary to strengthen the music circuit.

Now tell us what would be the first thing you would apply to take your project to a Manager 🙌

Edgar gorman

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