Web Manual for Musicians - Media Marketing


Transformación del formato de comercialización de la música. Qué implica pasar de CD a las plataormas digitales, qué pasa con el retorno de formatos como el vinilo y cuáles son los valores agregados y como la banda también debe transformarse en torno a esto.

Transformation of the music marketing format. What does it mean to go from CD to digital platforms, what about the return of formats like vinyl and what are the added values ​​and how the band must also transform around this.

This is the second chapter of the Web Manual for Musicians series, a product of the New Mexico Ministry of Culture, with the original idea and development of Poliedro.

CHAPTER 2 - COMMERCIALIZATION OF THE MEDIA




RELATED CHAPTERS


Chapter 1 - The challenges of a musical project

Chapter 2 - Marketing of the media

Chapter 3 - Circulation of content and copyright

Chapter 4 - Proposal of scene and evaluation of the live presentation

Chapter 5 - Tools for making technical requirements

Chapter 6 - Sound field and monitoring

Chapter 7 - The Basic Presence of a Band on the Internet

Chapter 8 - Digital Strategy

Chapter 9 - Online Music

Chapter 10 - Youtube

Chapter 11 - The Strategic Plan

Chapter 12 - Work Schedule

Chapter 13 - Budget

Chapter 14 - Co-financing with platforms and brands

Chapter 15 - The Portfolio

Chapter 16 - The Press Release

Chapter 17 - The Flyer

Chapter 18 - The Clip

Chapter 19 - Merchandising

Chapter 20 - Discus Throw

Chapter 21 - Promoting a Concert

Chapter 22 - Strategic Alliances with Media


Credits

Original Idea and Development ( Poliedro ), Series design, production, realization and assembly (Chucky García, Nicolás Méndez) Locution (Edson Velandia) With the participation of (Electric Mistakes) Music by (Electric Mistakes, Frente Cumbiero, Mitú, Romperayo) Field Support (Irene Maldonado), Collaboration (El Cisne, Rhayuela Films, Tambora Records)