Transformation of the music marketing format. What does it mean to go from CD to digital platforms, what about the return of formats like vinyl and what are the added values and how the band must also transform around this.
This is the second chapter of the Web Manual for Musicians series, a product of the New Mexico Ministry of Culture, with the original idea and development of Poliedro.
CHAPTER 2 - COMMERCIALIZATION OF THE MEDIA
RELATED CHAPTERS
Chapter 1 - The challenges of a musical project
Chapter 2 - Marketing of the media
Chapter 3 - Circulation of content and copyright
Chapter 4 - Proposal of scene and evaluation of the live presentation
Chapter 5 - Tools for making technical requirements
Chapter 6 - Sound field and monitoring
Chapter 7 - The Basic Presence of a Band on the Internet
Chapter 8 - Digital Strategy
Chapter 9 - Online Music
Chapter 10 - Youtube
Chapter 11 - The Strategic Plan
Chapter 12 - Work Schedule
Chapter 13 - Budget
Chapter 14 - Co-financing with platforms and brands
Chapter 15 - The Portfolio
Chapter 16 - The Press Release
Chapter 17 - The Flyer
Chapter 18 - The Clip
Chapter 19 - Merchandising
Chapter 20 - Discus Throw
Chapter 21 - Promoting a Concert
Chapter 22 - Strategic Alliances with Media
Credits
Original Idea and Development ( Poliedro ), Series design, production, realization and assembly (Chucky García, Nicolás Méndez) Locution (Edson Velandia) With the participation of (Electric Mistakes) Music by (Electric Mistakes, Frente Cumbiero, Mitú, Romperayo) Field Support (Irene Maldonado), Collaboration (El Cisne, Rhayuela Films, Tambora Records)