🎯 Where to sell and distribute your music online? Maximizing Revenue - Part 1/3


Una GUÍA con varias opciones para vender tu música online, ¿qué plataformas elegir?, ✅ ¿DÓNDE VENDER TU MÚSICA ONLINE? ✅ ¿cómo maximizar tus ingresos? ✅

Do you want to know in detail in which online platforms to sell and distribute your music?

Excellent!

This GUIDE consists of 3 articles where you will have several options to sell your music online:

What platforms to choose?
Where to sell your music online? Y
How to maximize your income ?

I will also give you several tips to optimize processes.

Let's get started!

If you are working on your next album you are probably thinking about how to promote and sell your new music .

When it comes to selling their music online, there are countless options available to musicians, from selling directly to your fans, to reaching online stores like iTunes and Amazon.

Achieving this is relatively simple, the real key is to have a strategy aimed at where your music will go on sale and when to do it.

This guide details all the options for selling your music online, including which platforms we should focus on, how to maximize revenue, and some promotional ideas to help drive those sales.

WHERE TO SELL YOUR MUSIC ONLINE?

There are several options available to sell music directly to your fans, there are also many distributors who can make your music available for sale through online retailers.

Here are the best options for selling your music online, and when and how you should use these tools to promote your album:

🌐 YOUR OWN WEBSITE

If you don't have a website of your own, there are many reasons why you should, most importantly, a website gives you a small slice of the internet that you own and control, regardless of which social media platforms they come and go, your fans. they can always find your music on your website.

" If you own the data, money will always follow you. "
Derek Webb (Artist / NoiseTrade Founder)

By selling music directly through your website, there will also be more money (all sales through Bandzoogle for example have no commissions). But more than that, you will own the data and emails that you can take when making sales on your website, this is crucial for the long-term success of your career.

You can then use this data (who your fans are, where they come from) and use the emails to keep fans informed about new music, merchandising, shows and crowdfunding campaigns.

Build a professional website in just a few clicks where you can sell music and merchandise without commission! Sign up for free with Bandzoogle now.

Advantages


  • No commission on sales
  • Collection of valuable data from followers (fan) and email addresses
  • Sales reported to SoundScan
  • Followers can buy other products at the same time

Disadvantages


  • Some fans can always choose to buy through their preferred online retailer

🌐 BANDCAMP

Bandcamp is a free service where you can upload and sell your music directly to your fans, they take a modest sales cut or commission of (15%), more importantly, you can collect your data and valuable email addresses when you sell through by Bandcamp.

But in addition to offering a platform to sell your music, there is also an emphasis on discovering new music with Bandcamp, they repeatedly recommend the music to fans through their fan accounts, blog, app, and the Bandcamp Weekly podcast. (tools that this platform uses to circulate your music)

Advantages


  • Collect valuable fan data and email addresses
  • Sales reported to SoundScan
  • Fans can buy other products at the same time
  • Emphasis on music discovery

Disadvantages


  • They take 15% of sales
  • Some hobbyists can always choose to buy through their preferred online retailer

🌐 CD BABY

One of the largest online independent music stores, CD Baby offers musicians a few ways to sell music.

With CD Baby Free , you can sell your music on CDBaby.com and they take a cut or commission of (15%), similar to Bandcamp, for paying members, the cost of uploading singles and albums varies, but they take a cut of 9 % about the sales.

You can also collect data and email addresses so that you can keep in touch with these fans.

Advantages


  • You collect valuable data from fans and their email addresses
  • Sales reported to SoundScan

Disadvantages


  • They take from 9 to 15% for sales commission
  • Some hobbyists can always choose to buy through their preferred online retailer
  • Fans cannot purchase other types of merch

🌐 ONLINE STORES: iTUNES, AMAZON, GOOGLE PLAY

"As much as it feels good to get sales reports from iTunes and Amazon ... you won't be able to get valuable email addresses from fans who shop through them."

Without a doubt, the most popular option for musicians to sell their music online is through digital retailers like iTunes, Amazon and Google Play, there are countless online stores around the world, but the reality is that most of the Music sales go through these big three.

There are many digital distribution services out there to be able to get your music in these stores, some take a commission from your sales, while others charge a fixed annual fee to keep your music available in digital stores.

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The main benefit of having your music available in these stores is that many music fans will only buy new music from a store they trust, where they already have a credit card on file and know that the platform is compatible with their library. of music.

But as much as it feels good to get sales reports from iTunes and Amazon, there are downsides, first of all, you will make less money selling through these retailers, as taking a commission from your sales (iTunes takes 30%), the most important thing is that you can't get valuable email addresses from fans who shop through these stores.

If a fan buys your music on iTunes, it is considered an iTunes client, that means that iTunes obtains your data and email address, then they can continue on the path of marketing and promoting other musical items or sales for the fan.

This means that the "interaction" with that fan begins and ends with the purchase of the digital download, which, in the short term, helps your career in terms of the money generated by that sale, but in the long term, you will not be able to stay in touch. with that follower to let him know about your new music, your upcoming shows, and new products, etc.

Advantages


  • Most music fans already buy music from these stores
  • Sales reported to SoundScan

Disadvantages


  • They take up to 30% of sales
  • You don't have access to fan emails
  • Fans cannot purchase other types of merch

🌐 SOUNDCLOUD

SoundCloud has a large community of users and music curators on their platform, so including your music there can be a good way for you to get new and good visibility, although it is not a sales platform, Pro users (premium ) can add a buy link to tracks to direct fans to buy through their preferred platform.

🌐 PLEDGE MUSIC

Before going to the studio to record your album, you should think about involving your fans in the process, this is where PledgeMusic comes in.

There are various platforms for musicians to run crowdfunding campaigns, while PledgeMusic takes 15% of the money raised, no other platform offers its hands-on approach and focuses on engagement with fans.

PledgeMusic will help you involve your fans in the entire process of writing, recording and releasing your album, while helping you raise money to cover your costs and pay for the marketing and promotion of your new music, they also have a success rate of 90% with most artists on the platform, your goal is to raise that rate to 140%!

🌐 NOISE TRADE
(Now a PledgeMusic company), NoiseTrade offers musicians the opportunity to give away their music in exchange for an email address and zip code, once again this data is indisputably more important than the sale itself, But fans can also freely drop money when downloading the music, which will help add some income to the equation.

There is also a great element of new music discovery and circulation on NoiseTrade, they send out a daily newsletter to over 1.5 million fans looking to discover new artists, so it can be a great resource for building your mailing list and get new fans.


Article originally written by Dave Cool   in   Bandzoogle Blog

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