馃殌 Music Business: Everything You Need to Know to Understand How It Works


Datos, reportes y an谩lisis sobre el negocio musical, avances y tendencias en el mercado musical, ¿c贸mo funciona el negocio de la m煤sica?

Art and commerce are two activities that humanity carries almost inherent in its evolutionary development, music, being within the 鈥 commercial 鈥 dynamic, understanding this as any business activity that is carried out with all kinds of content and processes of socio-musical exchange.

That is, from selling a ticket to a small concert locally or even the exchange of music for food to help a cause, even in that sense music enters the commercial dynamics and without pretending to delve further into this eternal discussion.

From our group we believe that this in all its forms and dimensions is quite positive for all those who make up these exchange processes, in essence it continues to be a human activity in the construction of their culture.

In this section you will find data, reports, analysis and many articles related to the music business, we will learn, we will analyze the advances and trends in the music market, we will thoroughly think about the question , how does the global and local music business work ?

We will enter the dynamics known as music branding or ( music brand ), what is that of a music company? And why is it important to understand our project as a company? , that of musical contracts , with record labels or music aggregators , how to sell my music on the internet? and how to sell records? .

We will learn about business conferences, how to access them and how to prepare to be in a business conference in music . These and many topics will be discussed in this section to strengthen all of us in the knowledge about this of the Music Business ( music business ).

Music Branding or musical brand


We can define it as a communication technique framed as part of the experiential marketing strategy, where it seeks to connect the brand (the artist) with its followers and generate a better engagement with them.

Business conference


The business rounds are a meeting activity with professionals from the music industry .

They are planned meetings between businessmen, artists, institutions and related organizations that want to meet to conduct business, develop associative relationships or strategic alliances around musical projects .

Record labels


A record company or record company, also known as a record label, record company or record label, is a company that is dedicated to making music recordings, as well as its marketing and distribution on a physical and digital level.

Musical Contracts


The internal and external agreements that are woven to establish economic commitments and participation in the musical processes , these contracts can be with the same members of the group or with companies in certain circumstances, assign some rights for their exploitation or honorary payments for artistic presentations.

Musical sponsorship


For a brand to reach its customers, users or whatever you want to call them, it is easier through audience 鈥 influencers or influencers 鈥, musicians are influencers and according to the moment of growth and target audience of the artist, a brand can generate a Marketing strategy to make your products such as instruments, clothing, clothing, etc., your advertising message reach the end audience.

These are some important facts about the music industry and the music business to keep in mind in 2019.


According to the latest IFPI figures   ( International Federation of the Recording Industry ) global recorded music revenue increases 8.1% , streaming revenue grows 41.1% to become the largest and most important revenue source, driven by 176 million subscription account users paid.

Third consecutive year of growth after 15 years of declining revenue.

Streaming continues to be the main driver of revenue recovery and, for the first time, has become the largest revenue source, with 176 million paid streaming service users contributing to year-on-year growth of 41 , 1% .

Streaming now accounts for 38.4% of total recorded music revenue and its growth has more than offset a 5.4% decline in physical revenue and a 20.5% decline in download revenue.

Last year's total digital revenue accounted for more than half of all revenue ( 54% ) for the first time.

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